The Modern Society Christmas How did we ever buy gifts before the advent of the concept store? From chic stationery to Scandi-designed ceramics, without the faithful edit of my favourite concept stores I’d be stumped when it comes to gifting. Modern Society, the Redchurch Street-based general store opened by Nazifa Movsoumova in October 2015, is the spot I drop into (and never leave empty handed) whenever I’m in East London. From the perfect coffee to cactus, it’s a must-know address for year round gifting.


This Christmas there’s even more to love as Modern Society has launched it’s own cashmere sweaters, tees and candles (so something for lots of budgets). Here I’ve put together of my favourite bits and bobs instore now—each of which I’d be very happy to find wrapped under the tree. HINT HINT.

Silk T-shirt £390 by Matin
Cashmere Pants £450 by Le Kasha
Candle £50 by Modern Society
Society Member T-shirt £50 by Modern Society
501s £235 by ReDone
Sunglasses £150 by Taylor Morris

All at Modern Society 33 Redchurch St, London E2 7DJ